Sales Meeting Strategies in Commercial Real Estate Brokerage Today

In commercial real estate brokerage, the weekly sales meeting can be a powerful tool when it comes to building the market share momentum for the real estate business and the sales team. The meeting can be well planned to achieve positive leverage and momentum across the agency.

With most agencies today, the weekly sales meeting is a good idea to keep the agents on focus and task. That being said, an agenda is required to achieve that. Minutes should also be created from the meeting to track and measure the efforts of individuals. Good salespeople thrive on positive recognition and individual performance tracking. They understand the benefits of the process.

Weekly sales meetings should occur in the mornings before the business day commences. They should also take no longer than 1 hour so that that the team can get back to the marketplace and the daily activities required.

So the goals of the sales meeting should be to achieve the following:

  • To encourage the team forward with activities in listings and commissions
  • To sustain the momentum and the focus across the group in a positive way
  • To track and measure the activities of individuals
  • To establish positive communication between the sales team and the administration team

It should be remembered that most salespeople dislike lengthy meetings. Any top agent or broker will prefer to have a firm agenda to stick to when it comes to weekly reporting and meeting attendance. The team leader or the sales manager should control the process.

Here are some tips to help you establish a positive process of meetings for your sales team:

  1. The location of the weekly meeting should be varied to encourage activity and attendance. You can move the meeting between different venues and times of day. Breakfast meetings are usually quite successful, and the same can be said for lunch meetings. You will however need an agenda for the process.
  2. Peer group praise will always be a useful tool within a successful sales team. The team leader or the sales manager for the agency should encourage that activity. When a salesperson has achieved great success or an extraordinary deal, share that information around the group at the right time and in the right circumstances.
  3. Once a month allow the full sales team and the administrative team to come together as part of social drinks. The interaction between both groups will be important for the success of the agency.
  4. Establish a points system between members of the sales team. The points system should be varied based on a number of different criteria. In that way you will be recognising and encouraging everyone, and not just the top agents with the best deals. Look at the different achievements of the week including the best deal of the week, the best marketing campaign, the greatest numbers of inbound calls, cold calling targets, exclusive listings, and new meetings.

Top agents and brokers like efficiency. They also like to get to the point quickly and effectively. Any sales meeting should take no longer than 1 hour, minutes should be created, and agendas should be circulated prior to the next meeting. Respect the time of your top agents, and they will respect the attendance requirements at your sales meetings.

Commercial Real Estate Agent Prospecting Facts and Strategies

When you work as a commercial real estate agent or broker, it is essential that you develop and implement a prospecting program to generate new business leads. It is a personal process and it is not something that you can or should delegate.

I am amused sometimes when I hear that an agent has paid considerable money to a marketing company to ‘cold call’ their entire sales territory or market segment looking for leads and prospects to serve. Delegating the prospecting process to a marketing company or another ‘unskilled person’ is a waste of time and money. Commercial real estate is an industry built around personal relationships and trust; a marketing company or employed canvasser cannot offer that level of communication or service.

So why would a real estate agent employ such a ‘marketing firm’ to make prospecting calls? The answer in most cases is glaringly obvious; the agent doesn’t have the skill or the discipline for the prospecting process to be successful.

If you want to win the new business, then you will need to do it yourself. Yes, it takes time to get results and you will need to develop some new skills, but discipline will help you get to the results that you are seeking.

One thing should be said here; commercial real estate brokerage is tremendously rewarding for the sales people that can work hard and to a system or plan. Looking for leads and opportunities is part of the process or game. It’s a personal thing and it can’t be delegated.

Here are some way’s to find new business, better property listings, and good clients:

  • Redundant Properties – Some properties will move to a level of redundancy due to age, deterioration, change of zoning, or lack of tenants. When this happens it is time to move to the next phase of the property ‘lifecycle’. A good real estate agent can see the signs early and work closely with a property owner as they start to deal with the issue of investment change.
  • Vacant Land – As a city expands or suburbs change, vacant land will be rezoned for new development. Keep ahead of this opportunity by monitoring the planning and development applications at your local planning approvals office. Get copies of the public minutes of the planning committee meetings.
  • Old Listings – Some listings don’t sell or lease at the first attempt. What you can do here is withdraw the property from the market today and then revisit the property marketing effort a few months later in another and perhaps different marketing approach. Refreshing a listing is a valuable business process.
  • Open Listings – The best way to sell or lease a property is through an exclusive listing process. Open listings are very much a process of luck; most open listings stay on the market for a very long time and on average are far less successful when compared to the dedicated marketing efforts of an exclusive listing. Revisit old open listings to see if they can be optimised for a fresh marketing effort.
  • Larger Businesses – Local businesses are involved in property either as tenants or as owner occupiers. Business owners will need help with property from time to time. The best way to tap into that opportunity is through direct and ongoing contact. Cold call every business in your town or city and speak to them regularly about property needs and changes.
  • Surrounding Other Listings – When a competing agent puts a property on the market, you can use that listing as a reason to talk to all adjacent and nearby business and property owners. One property listing can be the catalyst to talk to others to see if they would like to compete or do something themselves.
  • Street Canvass – On a street by street basis, systematically move through your sales territory and research all property owners. Eventually you will create a good list of owners for your database. Ongoing contact will allow you to build valuable client relationships and the levels of trust that help grow commissions and listings.
  • Cold Calling – The telephone remains the most effective business tool that we have. Direct calls handled in a professional way will help you reach out to new people. Selectively researching the property owners and business people in your area will support the cold calling process.

A simple list like this will give you an abundance of property leads and opportunities. The secret to making things work for you is in doing it yourself.

Commercial Property – What to Do If the Lease Is Unsigned

In commercial property management and leasing you frequently come across the problem of the tenant delaying the signing of the lease. It can be for a number of reasons such as:

  • The complete terms of the lease are still being negotiated
  • The tenant is still finalizing their fitout design
  • The various partnership members are not all available for signature
  • The documentation is still with the tenants solicitor
  • The business or government department is taking time to process the document
  • The decision makers are away
  • Approvals for permitted use are delayed at local council

So the list goes on and you will see many variations of the problem. Tenants will give you so many different reasons why the lease is still outstanding. Frequently the delay process is not as it seems and there are other alternatives that the tenant is adopting for their own reasons. Tenants will not tell you the whole truth; that is a fact.

The signature on a lease is then a critical element of making the tenancy available for occupancy. In almost all lease situations, you would want the tenant to satisfy the following criteria before the keys to the tenancy are handed over:

  1. The lease is totally and correctly signed
  2. The plans and drawings associated with the tenants fitout have been submitted to the landlord and are approved
  3. The plans and drawings associated with the tenants fitout have been submitted to the building control board or local council and are approved
  4. The first months rental is paid in advance in accordance with the lease documentation
  5. The appropriate personal or bank guarantees are provided to the landlord in accordance with the agreement to lease
  6. All associated documentation and disclosures tied to the lease implementation are correctly served and satisfied
  7. The deposit required under the lease agreement or lease arrangement is paid

The golden rule in the leasing a property to a tenant is that all lease requirements are satisfied in accordance with the property managers instructions and the landlord’s requirements before any keys and tenancy access are given.

It should also be said that any incentive to be made available to the tenant as part of the new lease structure should not be released or made available until all the six points above are satisfied.

In most instances with commercial property, the tenants you work with are very experienced in business and negotiation. They are likely to be more experienced than the property manager or the landlord. The tenants will set up the leasing situation to their own advantage during the lease negotiation.

So the clear message here is that the premises should not be handed over to the tenant until all lease documentation requirements have been satisfied correctly and legally.

Commercial Property Management – Checklist for Property Management Handovers

When you take over the management of a commercial or retail property today, the information that you gather from the outgoing property manager or landlord will be critical to the establishment and future success of your property management processes.

Information is Critical

Lack of information in the handover process means problems and potential errors in the future. On that basis you should have a specialised handover process that you can implement on and with the handover of every property type within your local area. A checklist will help your activities as you bring in the new property to the management portfolio.

Here are some ideas to incorporate into your handover checklist:

  1. Get complete and comprehensive details of all leases and licensed occupied areas within the property. You will need to check these against the tenants physically in occupancy and the rental invoices that are raised for tenancy payment. Everything has to cross relate accurately.
  2. Copies of lease documents should be checked against the original documentation. Also look for side agreements for any extension or variance documentation relating to the original lease.
  3. Copies of correspondence relating to existing tenancy matters should be handed to you. Ask for this specifically and drill down on the details of each matter.
  4. Get copies of the current rental invoices and cross reference these to the tenancy schedules for the property. It is not unusual to come across in errors in the tenancy schedule or the rental invoices.
  5. The tenancy schedule should be checked against the actual leases and other occupancy papers and the signed documentation between the landlord and tenant.
  6. Check all outgoings charges and expenses that are applied to the tenancies within the managed property. The charging process should be shown on the rental invoices; you will need to check this amount and the process of recover that is adopted. It is not unusual to see errors in the outgoings recovery with tenants in managed properties. The process of checking will involve you getting copies of the current outgoings budget and the recent outgoings reconciliation.
  7. The arrears that apply to the property and any tenancies should be identified as part of the handover. They are sometimes discharged at the time of settlement, although the question should be raised in case you are taking over the ongoing pursuit of the arrears with any existing tenants. If that is the case you will need copies of all previous correspondence and claims.
  8. Current vacant tenancies within the premises may be the subject of lease negotiation. You will need copies of the lease offers that are or have been made and the status of the existing negotiations.
  9. Details of the maintenance issues within the building will be required. The essential services within the building will be critical maintenance contracts to identify early in the Handover. Any threats to the stability and function of essential services should be identified and addressed immediately. The maintenance contractors for the building will understand the function of the existing plant and machinery; get details of these contractors and then set up meetings as quickly as possible.
  10. Ask about any orders or notices that apply to the property or any part thereof. Check out any encumbrances, rights of way, or easements that apply to property usage.

So these are some of the main items that apply to the property management handover process. There will always be more issues and items to look at although these items listed above are the big ones to immediately get under control.

Five Steps to a Successful Commercial Loan Workout

Obtaining a commercial loan workout can be a very labor-intensive process. Having all of your “ducks in a row” is key to a successful workout. For property owners who can’t refinance, have a balloon payment coming due, defaulted on their mortgage or facing foreclosure, a commercial loan workout can accomplish one or more of the following:

1. Reduce interest and/or principal amount

2. Extend reset period or maturity date to delay balloon payment

3. Defer payments

4. Temporary interest-only payments

5. Avoid foreclosure

Please review the following five steps:

1) Required Paperwork

The required paperwork is gathered from property owners. Documents needed: Rent roll, copies of expenses within the past year, rental agreements, copies of the mortgage note, etc. Not having all of the required documents could delay the whole process.

2) Research Analysis

Before a commercial loan workout is submitted to the lender, a financial snapshot of your situation is needed. The lender is mostly concerned with your ability to pay each month if your loan was restructured to more favorable terms. Determining the current market value, rental rates and recent comparable sales are also important factors to consider. After a review of the note is complete, a workout package is generated.

3) Lend Submittal

Once a confirmation of delivery is received from the lender, the submission package is forwarded to a workout specialist. Not confirming receipt of the workout package by the lender could mean having your file stuck somewhere in the mail room for weeks or “lost in neverland.”

4) Negotiation Process

The workout specialist reviews the package and presents a loan modification offer. Sometimes the property owner or third party workout firm will make counter offers until an agreement is excepted with favorable loan terms. The whole process from start to finish could take between 2 or 3 months to complete. Keep in regular contact with the workout specialist at the lender until a proposal is received.

5) Final Approval

Once the lender approves the newly restructured mortgage loan, a proposal is presented to the property owner for review. The owner can expect the following options: Deferment of payments, lower interest rate, extended maturity date, greater cash flow or reduction of principal. The lender can propose any combination of options. Lastly, the modified loan documents are signed by both parties to make the changes official.

Because so many commercial property owners are not able to meet their mortgage obligations, commercial lenders are now willing to modify their existing mortgage loans to prevent avoid foreclosure. The key to preventing a default is to be proactive by contacting your lender or seek the assistance of a third-party, professional commercial loan workout firm.

Commercial mortgage loans are much more complex than residential mortgage loans. Hiring a professional commercial loan workout firm can help you navigate through the negotiation process with your lender.

Commercial Construction Tips – How to Know If Your Contractor Is Doing a Good Job

Big construction project or little one. An historic renovation in the heart of old downtown or a new retail center. No matter what kind of construction project you are undertaking, you want to feel assured that you have chosen the right contractor for the job. But how do you know that your contractor is doing a good job?

The success or failure of a contractor is often closely linked with you – how effectively you complete your hiring due diligence, how clearly you state your expectations, and how well you and your contractor communicate with each other during all construction phases.

Preparation and Selection

Before you begin your search for a contractor, you should clearly outline the responsibilities for which you will hold your contractor accountable. Those accountabilities should be included in the contract between you/your company and the contractor.

Next, you need to do your due diligence.

• Ask friends and colleagues who have worked with construction projects similar to yours for contractor recommendations. Ask these questions:

o How did the contractor handle the budget and materials?

o Was the project done on or ahead of time? If it was off schedule, why?

o Was the work done according to agreed-upon terms?

o Would your source work with that contractor again?

If their referral did well on each of those points, he or she may be a good contractor on your project as well

• Check ALL references!

Get it in writing

All good business relationships should begin with, “get it in writing!”

• Each contractor candidate should provide a written bid. Red flag: nothing in writing.

• You and your contractor should have a signed contract. Include details on the budget, scope of work, materials, the schedule, and the contractor’s specific responsibilities. Red flag: the contractor who won’t sign a contract.

• Your contractor should take notes during each walkthrough and meeting. Red flag: “I’ll remember… “

On the job

These are some important on-the-job clues that your contractor is doing a good job:

• Communication: you and your contractor communicate frequently and clearly according to your agreed-upon methods (text, fax, email, phone). Red flags: doesn’t return calls, is difficult to reach, provides limited responses to questions, communicates poorly with work crew.

• Subcontractors: contractor hires quality subcontractors with verifiable references. Red flags: conflicts on the job, petty thefts, on-the-job substance abuse, wasted time, etc.

• Safety: contractor diligently observes safety practices and insists that all workers comply with safety rules. Red flags: avoidable injuries, safety issues.

• On the job site: contractor is working at the job site for the majority of the time. The construction crew is busy during all working hours of the week. Red flags: contractor is infrequently on site, workers have too much idle time.

• Security: appropriate security measures are observed at all times. Red flags: equipment and materials not secured or missing, the site is poorly secured during non-working hours, unauthorized people are on site.

Schedule and budget

Ideally, every construction project is completed on budget and on schedule. Realistically, there may be some schedule interruptions and unexpected costs.

Ask yourself some final questions:

• Is my contractor providing me with accurate, up-to-date information on all aspects of the job and construction progress?

• Is he/she managing resources, budget, crew, and materials effectively and appropriately?

• Are crew members working fairly harmoniously with each other?

• Are my objectives for this project being met?

When you can answer yes to these questions, it is most likely that your contractor is, indeed, doing an excellent job for you. Congratulations on your choice, and your new project!

The Various Commercial Insurance Coverage For Business Properties

There are three standard variations on commercial insurance. They are Property, Worker’s Compensation and Liability coverage. A host of other specialized plans may be purchased as needed for specific industries. Machinery, Debris Removal, Builder’s Risk, Business Interruption, Ordinance or Law, Inland Marine, Glass, Crime, Tenants, E&O, Malpractice and Auto insurance policies can all be purchased in the necessary context.

General Property insurance is needed for virtually every company. It covers any facility used by the company from damages and loss of property. The purchaser of these policies must be careful to read the details of coverage closely for items that are not covered within the general premium. Not only will a product that is uncovered not be replaced with the policy, but also if it is responsible for business losses, the general coverage may be nullified.

Liability coverage is similar to Property policy. Every company should have a Liability policy to protect their operations when they are responsible for a third-party injury. Lawsuits are expensive and insurance to cover the settlements is paramount to longevity in any industry. Again, not every circumstance is covered by general considerations. A close reading of the particulars will enlighten business owners to possible extras they may need.

Worker’s Compensation is the final and most important commercial policy to own. Surveys have shown now for decades, that where employees are happy customers will be too. If an employee is disgruntled, they will provide less than the best service. The most foundational way to show employees that an employer cares about them is to provide them with Workers Compensation. Either way, if an employee is hurt on the job, he or she is entitled to medical recompense. One policy covers every employee incident.

The specific details of every add-on policy in commercial insurance can be read and considered at the time of an insurance purchase. Most companies find that they need at least one additional variety of specialized protection. Even if these special add-ons are never used, owners will be happy to possess them since it is one fewer consideration to worry about.

The day-to-day duties of those in charge of purchasing insurance are complicated enough without having to fear an employee or customer injury. Having the building where everyone works and clients are serviced safely shielded from natural disaster and careless repairs, or burst water mains is foundational for those most at risk being able to rest at ease.

5 Handy Commercial Construction Tips

You might have been put in charge of a commercial construction project recently, and though you appreciate your boss’s stamp of approval on the work you are capable of doing, you might not know all of the components that go into the project. Here are some handy tips to keep in mind as the project progresses.

1. Start by hiring a good general contractor and then put together a practical budget for your project. This budget will need to be presented to the project owner, aka your boss or maybe even someone higher up than that, for approval. Be sure it is comprehensive. Your boss will want to know just how feasible the project is when he or she presents it to the board for approval. That budget will also be what the finance team will use to obtain financing for the project. If the budget indicates that the project location needs to be moved or that something needs to be scaled back, now is the time to make those changes.

2. Your boss or the board of directors might have one vision of what they want to see, but it might not actually be practicable. The project owner should be a part of the planning process so he or she is comfortable with the changes that are made. Also, while you are in the planning process, be sure you bring in all of the stakeholders including those who will be using the building when it’s all complete.

3. Once you have the plan in place, it’s time to set up the schedule. If your project owner wants a specific date to open the building included, that should be the place to start and then work the schedule back from that date. Be sure to build in a buffer along the way to compensate for any delays that might happen. Actually, make that will happen. The unexpected is always to be expected. With a schedule in place, your general contractor can keep you appraised of the progress, and also let you know about any delays that were encountered.

4. Don’t be afraid to work within your own limitations. It’s OK to admit what you don’t know, and when it comes to construction, relying on your experts to guide you is not only okay, but a good idea. Your contractor will also know what will be needed in terms of how to best keep you up to date on the project’s progress.

5. Communicate, communicate, communicate. There is no such thing as too much communication. Your contractor will need to provide you with regular updates, and you will need to ask key questions to make sure you and your contractor are staying on task. Open communication reduces problems and generally catches them at a point where they are more easily solved. New apps available particularly for Apple products are great communication resources. From the bid process with SmartBidNet to portable CAD apps that let you do quick drawings on site and send them to anyone by e-mail, apps can help everyone stay on target.

These five tips are some of the main ones that will help you be successful. You can also check out some of our other posts for more information about commercial construction. Happy building!

Starting a Small Business – Insurance Tips

Your Company and those like it is the anchor of this country. Almost all people assume large companies create most of the revenue the United States produces, although they just don’t understand in total Small Businesses hire a lot more people and produce even more income compared to those large companies. When you start your own business there are lots of elements you’ll want to consider within your business strategy plan. An Insurance policy mitigates your risk, small business insurance is just about the most important factors within your strategic business plan. When looking in to Business insurance packages, there are many kinds of insurance you’ll want to check into and now we can look at the various insurance policies. While we will look at insurance coverage’s that are based upon many types of businesses, you might want to speak with an experienced insurance agent with regards to your businesses requirements.

Commercial General Liability

This is the first protection you will want to take into consideration because it is on the list of needed insurance policies it is possible to acquire. The following insurance policy coverage that defends your company for both bodily injury and property damage claims. This means that this protects your company for accidents that your fault, and insures your company for scenarios when an individual or property is broken and / or wounded. Every business enterprise will need to have this particular coverage because this will handle many types of claim instances. This particular policy defends your business for libel and slander as well as slip and fall incidents. This type of coverage does insure you for several claim circumstances, it doesn’t cover them all. The types of insurance not covered under your standard liability policy are; Liquor Liability, Assault & Battery, Commercial Property, Workers Compensation, Professional Liability or Business Auto. The coverage limits for this type of insurance policy goes up to one certain limit and for a limit on top of it, you will need an Excess Insurance Policy. An Umbrella Policy may also go over your Auto Liability as well as your Workers Comp coverage increasing those limits of liability. When deciding just how much Liability Insurance you must consider what amount you have to lose.

Small Business Property Insurance

Now you have a policy coverage which can protect you for both the building you own as well as the property inside of it. Generally, the following coverage plan covers the Building and/or contents for many kinds of incidents such as fire. This coverage doesn’t insure property that leaves the premises, for that you’d need an Inland Marine insurance. An Inland Marine policy can cover small equipment to large construction tools or all kinds of other kinds of Property that would be removed from the businesses premises.

Small Business Auto Insurance

This coverage is auto insurance for your business autos. Typically a small business requires increased coverage limits of auto insurance compared to your own personal auto policy. Your small business auto policy would have increased limits of liability coverage, but the insurance coverage’s are relative. Your typically looking at liability insurance coverage along with the following; Medical Payments, Uninsured Motorists coverage, Comprehensive, Collision, Towing & Rental Coverage. If you ever rent an auto or your have a staff member drive their own personal automotive on an errand, you need to have Hired & Non Owned Auto Liability. Whenever your LLC or Corporation owns the vehicle, then you should make sure the autos are insured on a Commercial Auto Insurance policy.

Workers Compensation

This particular insurance coverage, also known as Employers Liability, would be the coverage which protects the employees and can pay for claims in which any employee was hurt on the job. Yet again, yet another critical coverage considering that Medical Treatment is incredibly costly. Without having insurance you’re self insuring and you will be liable for just about any healthcare expenses or law suit. This coverage does not cover discrimination or sexual harassment claims for that you’d will need an Employment Practices Liability Insurance.

Insurance is an important part of any Organization. It protects your business for various kinds of claims. It’s important for you to understand just what you are getting, in which area’s this insurance will cover you, and just what is not insured within an insurance policy. Make sure to always understand your policy. Insurance are generally complicated knowing that is the reason you really need to buy from an insurance broker that’s versed in Small Business Insurance. Having been providing business owners like you insurance for more than 35 years, we have the experience to help you with all of your Small Business Insurance needs. Contact us for an insurance quote. We write insurance in several states and we can easily help you get the insurance coverage you may need.

Commercial Agents – Marketing Presentation Kit Ideas and Tips

When it comes to selling and leasing commercial or retail property, the marketing presentation kit that you use has to be optimised for your area and your property type. The marketing kit something that travels with you each and every day as you meet with clients and prospects in a variety of situations. This then suggests that the kit itself should be very useful and relevant to help you close on any listings or marketing strategies.

You never really know when the opportunity will arise to present and pitch for a listing. If you sell, lease, and manage commercial property the kit will need to be suitably versatile. If you work on Office Property, Industrial Property, and Retail Property, then the kit will also be comprehensively adjusted to suit these property types.

In your marketing presentation kit, you should have a selection of the following:

  1. Provide samples of advertisements that have been used on the other properties of various types. These should be local properties of a quality nature. When the client sees samples of good advertising with other quality properties they are likely to accept your marketing strategy and recommendation.
  2. Give details of the diversity and depth of your database. The database is a significant opportunity in the listing process providing you explain its relevance to the client. The client is unlikely to discard your agency from the presentation process if you can comprehensively connect them to the relevance of your database in providing the appropriate seller or buyer for the property.
  3. It pays to have a two phase strategy when it comes to marketing campaigns. Given that most of the marketing is focused on the first three or four weeks of the agency, this is what we call the primary marketing time. At least half of your marketing effort should be directed into that primary window of time. Most of the enquiry will typically come to you during this period. The balance of your advertising money and campaign can be directed across the remaining agency period which is the secondary promotion time. Throughout the campaign you should be tracking the results of advertising in the different types of media used. If something appears to be working well then it needs to be encouraged. If another segment of advertising or marketing is not getting any enquiry, then there is a need to adjust your campaign. There is no point in wasting time or money when it comes to marketing property. The vendor is seeking enquiry results and that is what you should be creating.
  4. Email marketing of commercial property through the database is a very effective strategy to attract enquiry. It is low cost and also easily undertaken. Show the clients some samples of email marketing and how they can tap into this opportunity.
  5. The signboard on a property is still one of the most effective tools of promotion. It is relatively cheap, and is usually seen by all the local property owners and business proprietors. Given that most enquiries come from the local area, the signboard is fundamentally important to creating enquiry. Show the client some differences between specially designed signage verses generic signage. Make your recommendations accordingly.
  6. Subject to the property type and the chosen method of sale or lease, you can show the client three levels of campaign as they can apply to a particular property. For example that can be the gold package, the silver package, or the bronze package. You may like to call them something different but the inference is that different levels of advertising commitment are available depending on the appropriate levels of vendor paid marketing. When you use this strategy, the client tends to select the middle package as a suitable solution.

As mentioned earlier, you may be involved with different property types. Because of this, you should carry within the marketing kit photographs of quality properties within the category of property. The client will generally only relate to their particular property type and the location.